Royal protector of the British Lexicon, Oxford Professor Mark Etting is to consider removing the word ‘Publicity’ from its 2012 edition of the Oxford dictionary.
At a roundtable discussion with heads of government, including business Secretary Vince Cable, and leading linguistic experts from the university of Oxford, it was proposed that the word ‘publicity’ should be eradicated from the British business lexicon in order to stimulate growth in a ‘flat-lining’ British economy.
Professor Etting claimed, “We have been analysing how language could be having a direct impact on business performance,” he continued, “What we have discovered is an enormous tranche of total business spend is wasted on so-called communications agencies, and especially publicity peddlars, who are paid enormous retainer fees to promote individuals or brands, with little or no real-world effect on profit.”
The professor and his team proposed that the government could introduce tough new legislation to ban words and their co-hips relating to the word publicity. “That would include words and phrases like ‘offering’ ‘message validation’ or marketing guru, and the tedious sobriquet Tsar.” When asked what impact that would have, he chortled:
“Imagine being in a business meeting and the director of marketing (who incidentally couldn’t be called the director of marketing under the proposed new legislation) says, ‘right, let’s call in the mmm-ahhh-mmm-you-know-who experts to front this campaign, everyone would reply ‘what the hell are you talking about? And the danger of sinking large sums of cash into a ridiculous and shallow enterprise would be avoided.’ It would render six-figure branding campaigns utterly redundant, flooding the economy with billions previously frittered away on free bath robes and those awful branded mugs that nobody uses anyway.”
The depth research conducted by Professor Etting’s team at Brasenose (Oxford) used a complex algorithm that discovered most people within the ‘a-hum-you know what’-industry were 4xy to the power of ten times more likely to be completely surplus to real economic progress. Instead argued, professor Etting, “Imagine an admittedly unlikely scenario, where business leaders actually invested in the intrinsic product where consumers could genuinely appreciate tangible improvements. It might even stimulate competition as prices are lowered as pointless publicity budgets are completely eliminated.”
In response to some extreme initiatives where proponents of publicity and its related fields would be rounded up and kept in wire-caged isolation as a lesson to others, the professor replied, “Silly ideas shouldn’t be discounted merely because they are silly, vile and misanthropic. I have a strong hunch this world would be a better place if Max Clifford and Piers Morgan were filled with a faceful of buckshot.”